If I came up with an idea, how would I go about copyrighting it and trademarking the name of the product?

You can trademark the name at a href="http://www.uspto.gov" rel="nofollow"http://www.uspto.gov/a As far as copyrighting your idea I am afraid to say ideas in themselves aren't patentable. Processes are however. If your idea is a product or software patents are possible. The process of how the software functions can be copyrighted. If you have a poem you can copyright that. If it is say a game, you can't protect the idea, but if you put the instructions on paper and copyright that (note it is the process we are talking about). Many years ago I was awarded patent # 4,428,555 it is a manufacturing process